OK - the scenario is something like this: I own my own cafe and can get all the fresh coffee I want, relatively speaking, from my work, for home use...
But I am naturally inquisitive by nature, and I like to shop around and see what's out there. If there is anything good, new, different, unusual.
Experience has taught me not to buy coffee beans from the stupid-market, as they are invariably no good, as they are at least a year old (if not longer!)
I saw on a shelf in the stupid-market the other, the 'in-house' coffee blend from a well-known Australian Chef / Restaurateur, and at $60 per kg, I thought: "Gee whizz... these had better be good!"
But guess what?
The packaging was clear plastic which had been exposed to both heat and harsh light, the beans were 14 months old going by the use by date, and, a quick sniff of the so-called one way valve revealed what I already expected: That the beans were well and truly stale, as was further evidenced by their over-oily and very dark complexion.
So, I thought to myself: I'll try my local heath-food shop, get something boutique roasted, and preferably organic!
BUT THE SAME THING HAPPENED!
Even though I checked the use by date, and determined that these beans too had seen some fair time on the shelf, for some reason I thought that, because they were organic they would somehow be superior!
WRONG!!!
What is one to do?
If I as a cafe owner struggle to purchase so-called fresh coffee beans, what is Joe-Average to do?
Now I know that there are other avenues open to me, such as going directly to the source, to the roasters themselves, and that there are several excellent on-line avenues to purchase freshly roasted beans.
But I mean to say, what a disappointment if you've lashed out on the expensive home espresso equipment, only to end up with a product which is well and truly past its ideal use by date of 3 months from the date of roasting.
How do others get around this crema dilemma?
No wonder more and more are turning to roasting their own!
Pat
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