Nespresso pod competitors

admin

love 'em or hate 'em [& i certainly don't love 'em], the pod machines are really taking off with consumers, especially the Nespresso system.

They seem to work [from a profit point-of-view] along the razor blade philosophy - ie the really big bucks are in the locked-in market that has to keep buying the pods... interesting article about competitors trying to get in on the act in europe...

http://economictimes.indiatimes.com/news/international-business/Trouble-brews-as-Nestle-drags-rivals-to-court/articleshow/6404585.cms

A

lars

A Pox on Pods!! L :o

askthecoffeeguy

apparently its posible tp replace the pods with generic 'blanks' - which then fill wity your own freshly ground coffee - not sure how I'd pack in a triple ristretto but....

DoubleRistretto

is there anyone who claims the coffee you get with a pod can be as good as a freshly ground?? dR

Dry_bean.

on 1282949762:

is there anyone who claims the coffee you get with a pod can be as good as a freshly ground?? dR

Yep, Nestl'e, oh, and them that believe the advertising.

askthecoffeeguy

George Cluny?

admin

actually, am pretty interested to see how much of the market the pod-style machines have got... will do some digging and see if i can find out...

hazchem

on 1283134963:

actually, am pretty interested to see how much of the market the pod-style machines have got... will do some digging and see if i can find out...

I would imagine GFK/InforMark would have that kind of data.

admin

you're absolutely right Hc - it's where to get the GFk data from that's the trick! A 

admin

Ok according to my sources - apparently pod machines [overall] have gone up from around 52,000 units last year to around 75,000 units this year - a whopping 45% increase! Clearly consumers are prepared to pay for convenience... A

DoubleRistretto

that's amazing - i didn't realise they had taken such a hold - convenience over flavour, I say! dR

admin

I don't know AM - according to the figures I got hold of, that was around 75,000 units this past year [as opposed to 52,627 the year before] - that's a hell of a lot of service establishments buying pod machines!! A :o

DoubleRistretto

dunno AM - you may be right, but I'd be betting there are a hell of a lot of home consumers in those 75,000. dR

DoubleRistretto

i'll drink to that... would be interesting to know what proportion pods are out of the total no. of home espresso machines being sold at the moment?! dR

admin

OK have gone back to the figures, and from my sums, looks like pods have gone to just under 25% of the market... agghh! A

blanyon

Well at least it is better than instant (I hope) and a step above what some so called cafes serve up!!

DoubleRistretto

you're not wrong there Moto! dR 8)

over_extracted

Having worked for Nespresso  here , I have a lot to contribute to this tread. Questions?????/ OE

admin

Hi OE - great to get a visitor from London - I guess the key question people are wondering about is how can coffee in the nespresso pods really be fresh? A

over_extracted

Hi  A Well it depends on what fresh is, to Nespresso it means a compleatly different thing that what it does to us. Mind those little machines run at 19 bar pressure.

DoubleRistretto

so what is their definition of freshness then - 'not fresh'? dR :-\

blanyon

Mmm nespresso fresh, sounds like an oxymoron to me!!! Still it services a significant part of the market, you will just never see one in my house ;D

over_extracted

The coffee is roasted and ground , placed in the capsule and sealed with what they proudly call a hermetically sealed aluminium capsule, in plain english (air tight). OE ;D

askthecoffeeguy

I go camping with around 100 mates over new years and I take my Rancilio S24 single group commercial espresso machine, and Mazzer Super Joly with me - we've even bought a generator which we use to power the site which at night is alternately used to power dj and live music sets interspersed with scheduled coffee breaks: can't do both at once as the gene can't hack it hahahaha!

askthecoffeeguy

on 1285032267:

on 1284999399:

I go camping with around 100 mates over new years and I take my Rancilio S24 single group commercial espresso machine, and Mazzer Super Joly with me - we've even bought a generator which we use to power the site which at night is alternately used to power dj and live music sets interspersed with scheduled coffee breaks: can't do both at once as the gene can't hack it hahahaha!

So a nespresso would be a ideal camping replacement  and allow you to have music and disrupt the peace and quite ?

I'm sure I could use it as a percussion instrument...

over_extracted

By the way, I sold all of my Nespresso machines, I rather use may cafetiere, makes a much better coffee. Nespresso is just an expensive toy. I wish I could talk, but due to having worked for Nespresso, the legal hawks are looking. OE ;D

askthecoffeeguy

So OE what are you doing now or did I miss something?

askthecoffeeguy

Well... You could say that pod coffee is 'instantly' available

over_extracted

Hi guys :D Hi Askthecoffeeguy Currently working for a company called Aramark, as a Retail support Manage for specialty coffee. Job description in short. Internal company analyst , Aramark has over 200 coffee sites. Analyze Coffee bars, recomend new food offers, design and layout, staff training,coffee systems recomendation. Basicaly all that is required to improve a business to its maximum potential. Good night OE ;D

DoubleRistretto

just saw George Cluny's ad for Nespresso on TV - doesn't help to have these celeb's spruiking products like this to ignorant consumers...

admin

interesting article: http://www.businessweek.com/news/2011-10-19/nespresso-customers-cheat-on-clooney-in-coffee-wars-retail.html It's an extremely profitable business - will be interesting if it sparks all sorts of legal action to safeguard their huge profits. A