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Starbucks instant coffee!!

adminadmin
edited January 1970 in Have your say
Recently we reported that the big chuck had started producing its own instant coffee; a Seattle newspaper reports it is now exporting its new instant coffee to its London cafes.
Starbucks did not share specific numbers, but said its first week was very successful.

Starbucks estimates that the instant coffee market is worth $17 billion. The company unveiled VIA in February and started offering it in Chicago and Seattle in March.

-A
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Comments

  • 30in3030in30
    In my opinion, the taste of Starbucks coffee was comparable to that of 'instant' anyway. Starbucks posted a video introducing their new instant coffee in YouTube: Curious though... Cheers, Andrew
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  • DoubleRistrettoDoubleRistretto
    pretty smooth video - gotta give it to them, they have a great marketing machine... still proves what most of us have known for a long time - it's about the money not the coffee! dR :-/
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  • larslars
    they can package it however they like; they're still a R&G coffee company that's sold out, as far as i'm concerned!
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  • askthecoffeeguyaskthecoffeeguy
    like they say you can package a t*** but its still s t***
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  • Koffee_KosmoKoffee_Kosmo
    Starbucks is now making Ice cream as well If you cant make it hot Freeze it    :o Press release http://www.businesswire.com/portal/site/google/?ndmViewId=news_view&newsId=20090... Photo Image http://www.businesswire.com/multimedia/home/20090324005273/en/1774301 KK
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  • adminadmin
    Hi guys - as reported here in March, the Australian has just written an article announcing the launch of Starbucks' instant coffee - Via - in the US [good thing our friends at the Australian keep up
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  • DoubleRistrettoDoubleRistretto
    pretty interesting admin - suppose it's just a matter of time before they bring it in here?? dR
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  • adminadmin
    yes, apparently they're 'taste testing' it with customers in the US at the moment - will be interesting to see if it lives up to the hype.
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  • adminadmin
    on 1254437749:
    pretty interesting admin - suppose it's just a matter of time before they bring it in here?? dR
    well, as some of us suspected, I guess it was only a matter of time - se: http://www.zacks.com/stock/news/59128/Starbucks+Spreads+"Via"+Coffee
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  • Brett HBrett H
    on 1314353407:
    A mate of mine is hard to convert... But just got this as we are having a meet up and I will be modding a Br.evil Smart Grinder... Thus he knows the other guy and I will be in coffee mode... **************** I'll show you a trick with International Roast that gives a crema of about 1/4"  :o 8) You just put the coffee dust and some sugar into a cup with about two or three drops of warm water and whisk with a spoon. In short order you get a thick, white, and very fine froth. Note, this only works for International Roast (smooth yet satisfying) and Maconna coffee for reasons stated in previous emails. So who needs all that machinery to get a caffeine hit? I reckon KISS. Instant coffee rules!!   ;D :D ****************
    Hey AM, I do a similar trick with cow sh@t got the tomatoes.... Probably tastes just as good also!
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  • DoubleRistrettoDoubleRistretto
    on 1314353407:
    I'll show you a trick with International Roast that gives a crema of about 1/4"  :o 8) You just put the coffee dust and some sugar into a cup with about two or three drops of warm water and whisk with a spoon. In short order you get a thick, white, and very fine froth. Note, this only works for International Roast (smooth yet satisfying) and Maconna coffee for reasons stated in previous emails. Instant coffee rules!!   ;D :D ****************
    why only with IR & Mocona - didn't see prevous emails!?
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