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New Nespresso 'Boutique' for Melbourne

adminadmin
edited June 2007 in Off-topic
Every now & then, we get a press release from a PR agent that's worth publishing...

QUOTE: "New Nespresso Boutique has Melbourne Coffee Lovers Full of Beans!

Coffee concept store in Myer centre gives customers a shot of Europe
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Comments

  • askthecoffeeguyaskthecoffeeguy
    I may be wrong about this, but I believe that Nestle have been roasting locally in Melbourne for some time now through a very well known local roaster, and that they already have brand presence here through the local (and very up-market) Gelato Antico del Corsa (sp?) Cheers, Pat
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  • adminadmin
    actually Pat, it's talking about Nespresso's crappy proprietary pod system. Stale coffee roasted months, if not years ago! -A
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  • flatwhiteflatwhite
    Proving itself once again as the Coffee capital of Australia,  Melbourne.... .......already located in stylish hubs such as Paris, Milan, Zurich and Sydney. So Melbourne is the capital but Sydney gets one first????? According to Nespresso General Manager Jerome Casteigt, Melbourne
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  • askthecoffeeguyaskthecoffeeguy
    Why anyone would want to drink from a pod is beyond me! p
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  • JFJF
    Marketing at its best gents... Aussie are sheep and will believe what they read - until they get burnt!
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  • markkmarkk
    Sounds plain bad but I'll try anything once.
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  • ReschsmoothReschsmooth
    Interestingly, the Sydney 'boutique' is located on King St near Castlereagh - where all the Cartier, Louis Voutton (sp) shops are. I have walked past a few times and have never seen it very busy.
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  • LoveyLovey
    Interestingly, the Sydney 'boutique' is located on King St near Castlereagh - where all the Cartier, Louis Voutton (sp) shops are. I have walked past a few times and have never seen it very busy.
    There'd no enticing aroma to lure people inside, what with all that pre-ground coffee stuffed into sealed pods :P.
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  • DoubleRistrettoDoubleRistretto
    Nespresso = crap -  what else can you say??? dR
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